Zachary Aldana

Digital Marketing Specialist

I am a digital marketing specialist from Chicago, Illinois with experience in digital marketing, branding experience, and website development.

For over eight years, I have established expert proficiency in both front-end and back-end web development. My front-end proficiencies include: HTML, CSS, and Javascript; my back-end proficiencies include: PHP, SQL, Ruby, Python, DNS, and cPanel / WHM. I have intermediate experience with eCommerce.

While working as a front-end developer, I have utilized programs such as Photoshop, InDesign, and Illustrator to create logos, website elements, and other visuals. Challenging my technical and creative skills in digital media, I have taken leadership roles in digital creation, marketing, and advertisement for high school and universities, organizations, and companies.

Having received a Bachelor of Arts degree with a focus in Music at the University of Illinois at Chicago, my audio and video production skills have served well in creating marketable brands and products. While marketing my own music, I have established a social media presence with over 30 thousand followers as well as content that has accumulated over 1 million interactions. I have averaged 200 thousand views per music video and amassed 1 thousand unique visitors per month on my website. My debut album, thank u, next (originally by Ariana Grande), peaked at number 6 on Audiomack’s Top Pop Albums chart in 2020.

General Skills

Communication
Critical Thinking
Leadership
Creativity
Adaptability
Openness to feedback

Marketing Skills

Social Media
Email & Mobile
Analytics
SEO / SEM
CMS
Content Editing

Technical Skills

Adobe Creative Collection
Microsoft Office
Windows / macOS / Linux
iOS / Android
PHP / HTML / CSS
DNS / Networking