Hi! My name is Zachary Aldana and I am an MBA candidate with a concentration in marketing and entrepreneurship. I specialize in creative marketing and brand development, with expertise in graphic design, content marketing, copywriting, and brand management. With over eight years of experience in digital marketing and site development, in addition to my proficiency in audio and video production, I seek to preserve creativity and innovation in a rapidly changing and expanding market.
I am a digital marketing specialist from Chicago, Illinois with experience in digital marketing, branding experience, and website development.
For over eight years, I have established expert proficiency in both front-end and back-end web development. My front-end proficiencies include HTML, CSS, and Javascript; my back-end proficiencies include PHP, SQL, Ruby, Python, DNS, and cPanel / WHM. I have intermediate experience with eCommerce.
While working as a front-end developer, I have utilized programs such as Photoshop, InDesign, and Illustrator to create logos, website elements, and other visuals. Challenging my technical and creative skills in digital media, I have taken leadership roles in digital creation, marketing, and advertisement for high schools and universities, organizations, and companies.
Having received a Bachelor of Arts degree with a focus in Music at the University of Illinois at Chicago, my audio and video production skills have served well in creating marketable brands and products. While marketing my own music, I have established a social media presence with over 30 thousand followers as well as content that has accumulated over 1 million interactions. I have averaged 200 thousand views per music video and amassed 1 thousand unique visitors per month on my website. My debut album, thank u, next (originally by Ariana Grande), peaked at number 6 on Audiomack’s Top Pop Albums chart in 2020. I just released my debut single, “Ego,” earlier this year.