Identity Narrative

Identity Narrative

Date

October 2018 to June 2019

Category

Web, Design, Video

Skills

Photoshop, Illustrator, Final Cut Pro, Facebook Business / Ad Manager

I served as the Social Media Specialist for a fragrance company, Identity Narrative, a subsidiary company of Ililewa Companies. I was in charge of creating social media content representative of the individual perfume scents, observed holidays and events, and popular trends. Though I diversified the aesthetic of each post, I geared towards warmer color temperatures to capture consistency. I worked closely with the marketing team to adapt future content based upon metric reports.

In my time with the company, they gained an average of 1k followers and an average of 1-2k reactions and interactions per post across all social media platforms.

I created this as a promotion for their newly released fragrance line. I used Final Cut Pro.