July 2020 to present
Web, Design, Audio, Photo, Video
As the lead vocalist of the three-piece band, zanadi, I also work on the development of our visual brand both for the group and our content. This includes our logo, website, color palette, imagery, and videos.
I customized our logo with black text for simplicity; the neon accents bring out the edginess of the black while attracting more attention to the logo. The color palette consists of all three of our favorite colors: neon green, pink, and purple. The neon also adds elements of fun, lightheartedness, and exuberance.
Because we live in three different timezones along with the 2020 COVID-19 pandemic, we could not get together for a photoshoot. To compensate, we took individual photos from our smartphones to which I Photoshopped together. I had to enhance each individual image to make them look realistic. It was important that I enhanced the images in color before converting them into gray style; not doing so would make mismatched colors more evident.
In addition to our visual brand identity, we expect to produce high-quality videos, whether they be music videos or advertisements.
For our arrangement of Amy Winehouse’s “Tears Dry On Their Own”, I prioritized the transitions in order to capture the audience for the entire duration of the music video. I was adamant in tastefully matching the transitions to the rhythm of the music. I also found the black and white title sequence to be sophisticated and simplistic, matching our overall thematic style.
I am also the producer and engineer of this arrangement.